I is for… it

Be vary wary of ‘it’. ‘it’ can be your friend but ‘it’ can also be your enemy. If a salesman says to you “I’ve sold it”, it’s an enemy, but if a customer says ‘when can I have it’, ‘it’ just might be your friend.
‘it’ is the simple embodiment of the perception gap that usually exists in projects. You need to either close it or leave depending on whether or not it is working in your favour.

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